
After Volt Nation, I received an email from Michael Granoff, who is a #1 investor with Project Better Place (PBP). It turns out he lives within a mile of where I work and we planned to meet up. We had a wide ranging discussion about Project Better Place, whether it could come to America, and how the Volt might fit in.
For those who are not familiar with it, Project Better Place is the highest funded greentech start-up in history, led by Shai Agassi formerly of SAP, the company aims to build a profitable electric car charging infrastructure. Plans are well underway in Israel, and Denmark also just signed on. They are partnering with Renault-Nissan to build the cars.
The concept is that charging ports and battery exchange station would be rolled out throughout a nation. Subscribers would own an electric car and be able to charge it anywhere they park it, using a vehicle- recognizing smart-charging architecture. For trips greater than the battery’s range, subscribers would simply pull into a battery exchange depot and have the spent battery rapidly replaced. One would never own (or have to pay for) the battery, it would be owned by PBP. The result, according to Michael, is that the vehicles would cost much less; the automaker wouldn’t have to fund or build the battery pack. Michael even suggests that for a reasonable monthly rate, subscribers could get the car for free, just like how cellphones are.
Michael admits that getting PBP to the U.S. will be challenging, in particular, cars are taxed in Israel and Denmark, and EVs are not, creating public incentives. Overall, the California-based company would love to build the U.S. architecture too.
Michael was pleased GM has realized as Mr. Lutz has said , “the electrification of the automobile is inevitable” but is concerned about the Volt’s design. He feels adding a range extender and its control architecture is an unnecessary expense and complexity, for if PBP’s charging infrastructure was in place, none of it would be needed, and petroleum could be fully displaced.
I pointed out that if we wait for the architecture, though, it may be long after 2010 that we get our EVs here.
Michael agrees battery technology will advance to likely cover 300 or so mile range one day, but feels PBP could be to electric cars like what AOL was to the internet. Get the revolution underway, and then quietly ride off into the sunset.




