
Several other bloggers and I had a press conference with Rick Wagoner, GM’s CEO.
My second question and his answer were as follows (first question here):
Obviously GM is taking a risk in developing, marketing, promoting, and advertising a car that doesn’t exist yet, how do you feel about that risk and what it represents for the company?
“On the first point, there’s some risk. We didn’t go into the objective lightly. By the nature of the process you don’t know whether all this stuff…are we going to be able to scale up the battery and address all of the issues particularly in the timeframe. But I would say it has been kind of motivational for the people that execute, to have the data out there, and make sure they know that we want to make it as soon as we can, ideally by the timeframe indicated, and if they need help holler. If people need to put some extra resources in to keep it on the fastest pace possible, we’ll do that. So I think its been helpful for us to keep us moving as fast as we can and frankly help us with our suppliers to keep them moving on.
We take risks every day in the business, this one might just be a little more public. But it is one that is the right risk for the time, and so far I’d say its been pretty motivational for our teams working on the project, and its been a good rallying point. It’s an important car and an important technology, and the symbolism is important too. Well see how it plays out, but no regrets for being in the race.”
To see the whole video of the blogger press conference check out Matt Kelly’s post here.



