Many months ago Lutz told us it was GM’s intention to sell the Chevy Volt for under $30,000. Not surprisingly that was GM-Volt’s top voted post of 2007.
In an interview with WIRED magazine, Maximum Bob dropped another bombshell.
With respect to the car costing under $30,000 he said:
“I’ve always said I’d like to be able to sell it at around $30,000. The way things look now, it doesn’t look like that’s going to be possible. It looks like it’s going to be more.”
and, as to how much more:
“I don’t know. You’d like to have it at about $30,000 for the customer, but what I’m hearing from the team is we’re not going to get there. They say we might get there on the second generation, and they say if they had a lot more time they might be able to cost-optimize it. I don’t want to wait for cost optimization. I’d rather come out in 2010, and if it costs closer to 40 than 30, well, that’s too bad.”
This information shouldn’t surprise us too much as GM North American president Troy Clarke told us early adopters might have to pay a premium. Just think about the very first plasma TVs. A 32 inch set cost $10,000 in 1998.
This entry was posted on Wednesday, January 16th, 2008 at 6:59 pm and is filed under Financial. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.