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The Volt Will be a Chevrolet

October 5th, 2007 | Posted in: Brand

chevrolet-logo.jpg

There were some recent commentaries speculating that the Volt could come out under another brand.

This was started by Todd Lasso of MotorTrend who noticed that it was describe as “Global Delta Volt” on the UAW comittment statement.

Well, we have heard back officially from GM on this issue:

“The Volt will be a Chevrolet. However, the E-Flex System could be the underpinnings to several vehicles from other brands (the Opel Flextreme is one such example).”

‘Nuff said.

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Posted by: Lyle

12 Responses to “The Volt Will be a Chevrolet”


  1. kent beuchert kent beuchert Says:
    October 5th, 2007 at 10:27 am

    Lasso’s logic was weak to start with - the
    VOLT simply isn’t an expensive vehicle and doesn’t need a cadillac moniker for cover.
    Also, GM would NEVER go from the Chevy to the Cadillac brand if they wanted to sell a lot of these cars, which they clearly do - this is simply a matter of the fact that there are a lot more Chevy dealerships than Cadillac dealerships in the US. I think we can peg VOLT enthusiasts as people, among
    other things, as interested in avoiding expensive gasoline. That is NOT the profile
    of your average Cadillac (or Lexus) customer. They would be rather out of place in a Cadillac dealership.


  2. Drake Drake Says:
    October 5th, 2007 at 10:52 am

    I see the Volt as the Model-T was, in terms of its mass-appeal. The Volt will be a car that the majority of people can afford, and will want to own to save money on gasoline.

    On a sidenote, I see E-Flex being eventually ported to ALL of GM’s vehicles.


  3. Steven B Steven B Says:
    October 5th, 2007 at 11:07 am

    I think it’s great that the Volt will be a Chevrolet. I’m excited about the prospects of E-flex as well, and am wondering in my head now how long it will take to reach the Cadillac brand, as well as what order it will go in. Obviously Chevrolet first, and then probably Saturn in the United States (they’ll probably change the Flextreme name to for the US), and then what, GMC? HUMMER? It’ll be interesting to see how it turns out. And it’s also too bad that commentators on issues like this, and all other kinds as well, are able to speculate like that, and because of their position’s in media, pretend to somehow have special authority or access that isn’t really there. Just my opinion, but it does grate me.


  4. Estero Estero Says:
    October 5th, 2007 at 11:09 am

    Kent, I really have to disagree with you on this one! Your characterization of Cadillac owners couldn’t be further from the truth!

    Cadillac owners, including me, are as interested in saving gas and energy independence as the next person. Some of our cars get much better gas mileage than those who drive SUV’s, pickup’s etc.

    There has never been a question in my mind that Chevy is the way to start because of the larger market and obvious economies of scale. Nevertheless, it is my hope that GM will eventually have a Volt DeVille.


  5. Estero Estero Says:
    October 5th, 2007 at 11:13 am

    Perhaps it would be more accurate to say — It is my hope that GM will eventually have a E-Flex DeVille.


  6. Brian Brian Says:
    October 5th, 2007 at 11:53 am

    I like the Volt, but I think if offered to buy it , I would wait for the American version of the Opel Flextreme. It’s much more practical.

    Also, I hope they don’t cheapen the whole car to the point where nobody will buy it. Imagine an advanced powertrain like the E-Flex paired with the crappy interior of a Chevy Aveo or Cobalt…


  7. Rashiid Amul Rashiid Amul Says:
    October 5th, 2007 at 12:01 pm

    Brian, you said,

    “I hope they don’t cheapen the whole car to the point where nobody will buy it.”

    agree. I strongly hope the GM bucks its current trend, and really make the Volt a car that everyone wants to buy, drive, and brag about. I am so pumped to buy this car, but by 2010 GM could have “watered” this down so much, that not too many people will be interested in buying it. I sincerely hope not. The USA and the rest of the non OPEC nations really need this.


  8. Drake Drake Says:
    October 5th, 2007 at 1:37 pm

    Rashiid - I can really see GM offering both “regular” and luxury models of the Volt, similar to how Toyota offers the Prius. “Regular” Prius cars are available with cloth interiors and a basic stereo and then there is a “touring” model that offers leather, a multi-disk cd player, etc.

    The interior means very little to me, however, as long as the Volt stays true to its core vision.


  9. Estero Estero Says:
    October 5th, 2007 at 4:54 pm

    I’m like Rashiid; really pumped up to buy this car.

    I also agree with Drake in hoping GM offers both “regular” and “luxury” models of the Volt.

    The interior is more important to me. I am retired and travel frequency. So, I’m looking for comfort, fuel economy, freedom from OPEC, etc.

    And, of course, I really wouldn’t mind sticking it to that maniac in Venezuela!


  10. noel park noel park Says:
    October 6th, 2007 at 2:50 pm

    Thanks. Best news I heard today!


  11. Martin Martin Says:
    November 5th, 2007 at 2:26 pm

    Too bad, a Cadillac Volt would get me out of my Lexus and back into a Cadillac.


  12. Jim Pitcher Jim Pitcher Says:
    November 10th, 2007 at 10:13 pm

    It seems that no matter who in GM produces the Volt and either standard or luxury that GM will be superceded by another company and lose its share in the market by the time it goes into production. GM needs to understand the ‘green’ and get behind this vehicle to produce the Volt before 2009. Other companies such as Tesla and Toyota get the message and leave GM behind struggling. With this years losses it seems that a little innovation will go a long way.

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