Aug 03

Keep it the Volt !

 

volt_sand.jpg

Thanks to all for your outpouring of support to keeping the Volt name. Obviously, the choice is excellent and meaningful and will help the car to be the big hit it deserves to be. Nearly everyone agrees that the first E-Flex car should be the Volt, unique in name, appearance, and engineering. 95% of those polled here voted in favor of keeping the Volt name.

What HVAC Mode of Operation Do You Plan to Use in Your Chevy Volt?

  • Low Power (slow to heat and cool cabin, more pure electric range) (45%)
  • Normal Power (faster heating and cooling, less pure electric range) (40%)
  • Doesn't Matter (15%)

Total Votes: 1,452

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I was able to get an official response on this issue from GM spokesman Rob Peterson who represents the E-Flex division.

He says, and I quote:

“There’s been no formal decision as to the final naming of the vehicle. Obviously, the Volt has alot of name recognition publicly, so a decision to name it something else would involve significant discussion. That said, the project is still referred to as the ‘Volt’ and ‘E-Flex Systems’ within the company.”

So it appears our car is still called the Volt by GM, although the ultimate decision apparently isn’t final. GM clearly recognizes the value and publicity of the name, and hopefully, logically, will be unlikely to change it.

BTW, in case you haven’t seen it, the graphic above is a photo of a sand sculpture of the Volt which was built on Chevy Beach, and environmentally themed sand sculpture exhibit in Vancouver, British Columbia.

This entry was posted on Friday, August 3rd, 2007 at 7:23 pm and is filed under Brand, Public Opinion. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.



COMMENTS: 3


  1. 1
    kent beuchert

     

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    kent beuchert
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    Aug 4th, 2007 (10:25 am)

    I will go one further and hope that GM names all of the siblings VOLT models – Saturn VOLT, Opel VOLT. Since the name has so much recognition value it clearly would benefit those other cars by indicating to the public exactly what kind of cars they are. Saturn dealers will otherwise have to keep telling people that their car “is just like the Chevy VOLT.” So why not just call it a VOLT? E-Flex doesn’t hack it – it doesn’t indicate what the car is to the public.


  2. 2
    Jean-Charles Jacquemin

     

    Vote -1 Vote +1

    Jean-Charles Jacquemin
     Says

     

    Aug 4th, 2007 (12:05 pm)

    OK I agree with Kent. Here in Belgium, my wife and myself drive two “Opels”. Hopefully the next ones we shall buy will be “Opel-Volts”. Good idea Kent.


  3. 3
    Dave

     

    Vote -1 Vote +1

    Dave
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    Aug 4th, 2007 (10:42 pm)

    ditto