GM-VOLT : Chevy Volt Electric Car Site

As most of us have noticed, GM is undergoing a significant transformation. They are aware of the end of cheap oil and the problems of carbon dioxide emissions. Hence the E-Flex system and it’s first daughter, our beloved Volt. As I’ve mentioned, GM has already spent a lot of money bringing the Volt to life. Part of that has certainly been in the PR department. GM needs to compete with Toyota who is beginning to overtake them. They and we must not let that happen!

An article yesterday in MediaPost’s MarketingsDaily discusses the new Chevy advertising campaign. They mention that GM has sponsored MSN’s online coverage of LiveEarth today. As well, GM has developed a 16 page brochure about their new green direction which will appear in progressive publications targeting the 18-34 segment throughout the year. Mine came along with my beloved copy of WIRED magazine. A photo of the Volt is on the back and front cover, and I put a copy of it is at the top of this post, in case you haven’t seen it. You can click on it to get full sized file.

We are witnessing some big things folks, get ready to plug-in!

The Detroit Press published an interview with Bob Lutz today.

In it, he was quoted as saying in regards to the Volt that GM had probably spent “at this point” $100 million, “but ramping up very fast as it becomes a high-priority product for launch in ’10.” Once again the 2010 date is re-iterated and certainly fits with the confidence level of the potential battery makers.

He also has previously mentioned that GM now has a dedicated design studio for the Volt, headed by Bob Boniface. He noted that the exterior design is 90% complete but that the final product will likely have a more subdued or less aggressive front-end.

He also mentioned that “a Volt leadership team meets every two weeks to hammer out glitches and keep up momentum on the project”.

By the way, did everyone get to see the GM pull-out ad in WIRED magazine this month? It included a big Volt photo.