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Chevy is Rebranding its Image
As most of us have noticed, GM is undergoing a significant transformation. They are aware of the end of cheap oil and the problems of carbon dioxide emissions. Hence the E-Flex system and it’s first daughter, our beloved Volt. As I’ve mentioned, GM has already spent a lot of money bringing the Volt to life. Part of that has certainly been in the PR department. GM needs to compete with Toyota who is beginning to overtake them. They and we must not let that happen!
An article yesterday in MediaPost’s MarketingsDaily discusses the new Chevy advertising campaign. They mention that GM has sponsored MSN’s online coverage of LiveEarth today. As well, GM has developed a 16 page brochure about their new green direction which will appear in progressive publications targeting the 18-34 segment throughout the year. Mine came along with my beloved copy of WIRED magazine. A photo of the Volt is on the back and front cover, and I put a copy of it is at the top of this post, in case you haven’t seen it. You can click on it to get full sized file.
We are witnessing some big things folks, get ready to plug-in!
2 Responses to “Chevy is Rebranding its Image”
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July 8th, 2007 at 2:55 pm
I find it quite heartening that GM is actually going full-force towards green autos. They could have easily introduced the Volt as a Saturn with much less fanfare and then spent little to no money on it. But by branding the Volt as a Chevy and getting the word out to the public in a big way, GM is showing that they are truly devoted to making this work.
Those of you likening the Volt to the EV1 are in for a pleasant surprise I think.
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July 8th, 2007 at 3:35 pm
I know it\’s weird to want to buy a magazine for the ADS but which publications will feature the insert because I do want to read it. Does anybody know if Popular Mechanics is one of them?
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