
A very thoughtful discussion on the birth of the Volt appeared in today’s Wall Street Journal. The story goes that GM has been feeling the heat and threat from Toyota, a company now known for its green-ness due to the Prius. Seeing the risk of being known as a company that turns out gas guzzlers (i.e. Maximum Bob and his Viper), GM realized that now was the critical turning point in history to re-invent itself. Larry Burns was noted as saying that GM had to come out with it’s equivalent of Apple’s iPod. And so the Toyota Prius-crushing Volt concept was born.
Now that the horse is out of the barn, and treading on the public relations disaster that the EV-1 was, GM is betting the farm on the Volt. Although early estimates are that the car will not be a high volume vehicle, and that the profit margin could be slim to none, GM must get the car on the road. The Volt will allow GM to become known as the leader of the green revolution, and that indeed this new image will be their only hope of survival in the upcoming brave new world of carbon taxes, peak oil, and renewable energy usage. Indeed GM is committing considerable resources developing all the other parts of the car, even though the heart of the car, the final form of the Li-ion battery does not exist.
We at gm-volt.com commend GM for this most honorable effort, and are here to see this car to production.



