Sep 08

Chevrolet Cruze Launches in US Today and Commercials Begin

 
Chevrolet Cruze Launches in US Today and Commercials Begin

The Chevrolet Cruze is the gas-powered sister car to the Chevy Volt, riding atop the same global compact delta platform.  It is also one of GM’s greatest hopes for its future, a feature-packed luxury-like small car in an affordable price range.  It is designed to sell at high volumes and compete head [...]

  
 

Sep 07

GM May Not be as Transparent About Next Generation Volt

 
GM May Not be as Transparent About Next Generation Volt

When GM first introduced the Volt concept in January 2007, it was met with tremendous public enthusiasm.  Indeed this very site was born of that sentiment.  Faced with this strong public interest, GM’s communications department decided early on they would be very open and transparent with the Volt development process. [...]

   
 

Sep 06

Leaked Study by German Military Predicts Dire Consequences of Peak Oil

 
Leaked Study by German Military Predicts Dire Consequences of Peak Oil

Peak oil is the theory and study of the time when global oil production reaches its maximum rate and then declines terminally, despite growing demand. Peak oil is a fact of nature that either will shortly occur or is presently occurring; oil is a finite resource and at [...]

   
 

Sep 05

My Chevrolet Volt Order Has Been Placed

 
My Chevrolet Volt Order Has Been Placed

This week I took the next step in what has been a remarkable four year journey. I ordered my very own Chevrolet Volt.
Fortunately I live in an early launch market in the metro New York City area and work only a block away from Englewood Auto Group, a dealership [...]

   
 

Sep 04

Chevrolet To Let Potential Cruze Customers Test Drive the Competition…At Chevy Dealerships

 
Chevrolet To Let Potential Cruze Customers Test Drive the Competition...At Chevy Dealerships

Lets start off by saying the obvious. GM needs the Cruze to be a winner in the US. It has never been more clear given GM’s August results. The bulk of GM’s 25% downswing was because of not being able to compete in the compact and mid-size [...]

   
 

Sep 03

Chevy Volt Arrives in China, Goes on Sale There in 2011

 
Chevy Volt Arrives in China, Goes on Sale There in 2011

China is officially the world’s largest automotive market, growing the most rapidly, and poised to continue doing so for years to come.  As oil demand grows there and world production declines, China, like many other countries will be faced with considerable difficulties.  As such the Chinese government has been strongly [...]

   
 

Sep 02

New GM Marketing Boss Says Chevy Volt is Aimed at Average Consumer, GM Trying to Trademark Range Anxiety

 
New GM Marketing Boss Says Chevy Volt is Aimed at Average Consumer, GM Trying to Trademark Range Anxiety

Joel Ewanick is the relatively new Vice President of GM Marketing, and from what little I’ve dealt with him, a terrific guy.
He is charged with improving and advancing GM’s brands in consumers’ eyes and bringing in new sales.  The launch of the Volt (and Cruze) later this year is extremely [...]

   
 
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